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REQUEST for QUALIFICATIONS
Notice of Request for Qualifications for On-Call Marketing Services
January 13, 2012 -- The San Francisco Bay Area Water Emergency Transportation Authority ("WETA") is seeking Statements of Qualifications from qualified firms in response to this Request for Qualifications ("RFQ") for ON-CALL MARKETING SERVICES.
WETA desires to secure a professional on-call marketing consultant(s) to provide services in support of WETA's diverse marketing needs. These services will be required by WETA to generally support the marketing of new ferry services being developed as part of WETA's Implementation and Operations Plan, to support public information related to the transfer of existing ferry services to WETA by the City of Alameda and the City of Vallejo, and the consolidation of both new and existing ferry services under the agency's new operating brand name, "San Francisco Bay Ferry."
The provision of these services is intended to complement WETA's existing staff marketing and public information resources as specific areas of expertise and assistance are needed. Consultants are expected to have expertise in at least one, if not multiple marketing areas that are required by WETA. WETA may elect to select a single or multiple consultants to enter into a professional service agreement to provide on-call marketing services based on the nature of submittals received in response to this RFQ. Actual work will be authorized by negotiated task orders to provide project-specific services based on billing rates set forth in the agreement. It is WETA's expectation that the selected consultant(s) be capable of providing these services on (potentially) short notice and at irregular work intervals. Download RFQ below...
Key Dates
Issue RFQ: January 13, 2012
Pre-submittal conference: 10:00 AM, Tuesday, January 24, 2012
Deadline questions/clarifications: 5:00 PM, Tuesday, January 24, 2012
Submittals due: 2:00 PM, Thursday, February 9, 2012
Download the RFQ and Addenda:
Request for Qualifications for On-Call Marketing Services (48pp, 275 KB Download) 
ADDENDUM #1: Q&A and Pre-submittal Conference Attendees (5pp, 446 KB Download)
On-Call Marketing Services RFQ Supporting Documentation:
Ridership Study, BayLink Ferry and Line 200 (March 2007) (53pp, 5.25 MB)
Ridership Study, BayLink Ferry and Line 200 (May 2010) (54pp, 2.8 MB)
Marketing Plan for South San Francisco/Oakland Ferry Service (July 2007) (16pp, 165 KB)
Water Transit Authority Marketing Plan (Johnson/Ukropina, May 2005) (14p, 218 KB)
WETA: Initial Findings and Recommendations (The M-Line, February 2010) (18pp, 3.86 MB)
Final Working Paper: Market Segmentation for Ridership Forecasting (Cambridge Systematics, March 2002) (38pp, 627 KB)
On-Call Marketing Services RFQ Additional Reference:
Photographs and models of WETA vessels (Sample Task 2)
Ticket examples, Schedule Brochures, Sinage (Sample Task 4)
Contact: Ernest Sanchez, (415) 364-3190
Manager, Transportation Services
Pier 9, Suite 111, The Embarcadero
San Francisco, California 94111
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